Ariane.

Ariane Nicollier

Graphic Designer / Design Researcher / Illustrator

Based in Switzerland


Shaping concepts since 2005. My approach combines methodology and visual rhetoric, drawing on design history and a research-driven perspective developed through 15+ years of teaching and academic research. With an acute eye for detail, typography, and colour composition, I bring considered, tailored design solutions to cultural and public-sector projects.


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Project Highlights

Shaping concepts in digital & print

Design production

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End-to-end visual project management — from defining the brief to production planning, budgeting, and coordinating production partners. I also handle client communication, supporting each client with care and a constant attention to quality to bring their projects to life.

Print & Digital Communication

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Conception de supports imprimés (affiches, brochures, rapports) et numériques (bannières, newsletters, contenus réseaux sociaux) avec une cohérence visuelle forte sur tous les canaux.

Design Research

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Recherche approfondie sur les utilisateurs, les marchés et les tendances pour éclairer les décisions de design. Analyse de données, tests utilisateurs et synthèses actionnables.

UX / Ui Design

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Conception d'interfaces intuitives et d'expériences utilisateur fluides : wireframes, prototypes interactifs, design systems et tests d'utilisabilité.

Brand Strategy

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Définition du positionnement, de la personnalité et du territoire de marque. Accompagnement stratégique de la phase de réflexion jusqu'à la mise en œuvre visuelle.

Illustration

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Illustration sur mesure pour la presse, l'édition, la communication d'entreprise et la signalétique. Style adapté à chaque projet, du figuratif à l'abstrait.

Editorial Design

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Mise en page de livres, revues, catalogues et publications complexes. Maîtrise de la typographie, du rythme visuel et de l'adéquation entre forme et contenu.

( Ariane Nicollier )

Shaping concepts since 2005. My approach combines methodology and visual rhetoric. I draw inspiration from design history and my rich cultural background. With an acute eye for detail, typography, and color composition, I am a passionate designer who enjoys collaborating with clients and bringing tailored solutions that connect with audiences.

( Design Studio )

Co-founder of Fabrica Design Studio, an independent studio located in Yverdon-les-Bains, Switzerland, 3 minutes from the train station.


Fabrica Design

Rue du Casino 8

1400 Yverdon-les-Bains

Switzerland


(FR) Studio de designer graphique & illustration basé en Suisse Romande.


Besides my practice, I am a design educator with over 15 years of teaching experience, holding a pedagogy diploma in professional education (HEFP, Lausanne, 2012). I am also a design researcher with a Master’s degree in Design Research from Hochschule der Künste Bern (HKB, 2023).


My research, "Allegories Gone Wild: Zoomorphism in Propaganda from 1870 to 1945," explores animal rhetoric in political propaganda during the rise of printed media.


By analyzing hundreds of caricatures from wartime history, I examine how these images were used to dehumanize others.


Key research questions include:

  • What recurring patterns emerge when comparing caricatures from different countries?

  • How were animals used in propaganda to defame political opponents?

  • What rhetorical devices made zoomorphism such an effective tool for dehumanization?

  • How did the discourse evolve in contemporary media?


Online Database: https://omeka.fabrica-collective.ch/

user: fabrica / password: Ariane2021



Besides my practice, I am a design educator with over 15 years of teaching experience, holding a pedagogy diploma in professional education (HEFP, Lausanne, 2012). I am also a design researcher with a Master’s degree in Design Research from Hochschule der Künste Bern (HKB, 2023).


My research, "Allegories Gone Wild: Zoomorphism in Propaganda from 1870 to 1945," explores animal rhetoric in political propaganda during the rise of printed media.


By analyzing hundreds of caricatures from wartime history, I examine how these images were used to dehumanize others.


Key research questions include:

  • What recurring patterns emerge when comparing caricatures from different countries?

  • How were animals used in propaganda to defame political opponents?

  • What rhetorical devices made zoomorphism such an effective tool for dehumanization?

  • How did the discourse evolve in contemporary media?


Online Database: https://omeka.fabrica-collective.ch/

user: fabrica / password: Ariane2021



Interested in working on a project together? Let's talk about it, in English, French or Spanish.

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Interested in working on a project together? Let's talk about it, in English, French or Spanish.

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Interested in working on a project together? Let's talk about it, in English, French or Spanish.

Copy Email

Copied